A type of propaganda that is designed and orchestrated to arouse the public by... (Cunningham, 65).
Because of these arousal strategies, it has also been mostly referred to as the "propaganda of the deed" (Cunningham 65).
Examples of this type would be posters, speeches and pickets to violence.
- Generating turmoil
- Inciting fear and discontent
- Promoting the repudiation of existing structures and social conditions
Because of these arousal strategies, it has also been mostly referred to as the "propaganda of the deed" (Cunningham 65).
Examples of this type would be posters, speeches and pickets to violence.
These examples below are from the USSR, and main purpose was obviously to promote the repudiation of capitalism.
The USSR where the first to label this type of propaganda as agitation propaganda -- most commonly referred to as agitprop -- their obsessive use of it was actually very specific to the active Marxism they practiced (Britannica).
applied to 1984
1. Big Brother / Other Posters
These posters generated turmoil and fear for the populace. Never letting them forget that someone is always watching or listening.
"It was one of those pictures which are so contrived that the eyes follow you about when you move. BIG BROTHER IS WATCHING YOU, the caption beneath it ran" (Orwell 3).
"A new poster had suddenly appeared all over London. It had no caption, and represented simply the monstrous figure of a Eurasian soldier, three or four metres high, striding forward with expressionless Mongolian face and enormous boots, a submachine gun pointed from his hip. From whatever angle you looked at the poster, the muzzle of the gun, magnified by the foreshortening, seemed to be pointed straight at you" (Orwell 188).
2. The Two Minutes Hate
This practise of The Party both undermines possible arguments against the party while at the same time instilling fear and anger onto their subjects.
"Goldstein was delivering his usual venomous attack upon the doctrines of the Party—an attack so exaggerated and perverse that a child should have been able to see through it, and yet just plausible enough to fill one with an alarmed feeling that other people, less level-headed than oneself, might be taken in by it" (Orwell 16).
"Before the Hate had proceeded for thirty seconds, uncontrollable exclamations of rage were breaking out from half the people in the room. The self-satisfied sheep-like face on the screen, and the terrifying power of the Eurasian army behind it, were too much to be borne" (Orwell 17).